He also recalled how the strategy of merging three small companies such as Sako, Valmet and Tikka proved to be a winning choice, together with the decision to manufacture ammunition as well. Another determining factor is the involvement of the end customer in the design process of the guns, as in the case of those intended for law enforcement and the military. He recalled how the culture linked to outdoor lifestyle has been fundamental in Sako's history, given that many of its employees are themselves hunters. In particular, in his speech Franco Gussalli Beretta, Executive Vice-President of the Holding, retraced the twenty years of Italian management of the Finnish brand. Sako's centenary was celebrated with an online event broadcast on Apthat involved the entire world of the Beretta holding company in every corner of the planet. The Finnish company is heading into its second century as a highly competent gun manufacturer with a long-term orientation and a firm grip on the times.įranco Gussalli Beretta, Executive Vice President of The same year, the company introduced the new Sako S20 Hunter carbine, and the launch of this technically highly refined firearm coincided perfectly with Sako's long-term production record. Not many hunting rifles can boast similar sales volumes. Under Beretta management, Sako has seen 21 years of steady growth: one of the biggest successes was the Tikka T3 hunting rifle, the millionth piece of which was sold in 2020.

This was realized at the beginning of the millennium, when the large Italian company Beretta became interested in Sako and got its shares. It was mandatory for the company to become part of a larger entity in the arms industry. It had been obvious for some time that the resources of a company of Sako's size and the interests of its then owners, Nokia and Valmet, would not be sufficient in international competition. This success also helped Sako take the next step. The success of this rifle, the first one Sako had ever fully designed, changed the course of the company. The crucial factor in consolidating the company's success turned out to be the Sako 75 product range, introduced in 1996. Here, the new Powerhead Blade hunting cartridge. One of Sako's strengths is that it has always producedĪmmunition as well.

Sako date of manufacture